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Motivations IQ

Proof in market

Two CPG categories, read through the 16-motivator model, with modeled lifts and the plays behind them.

Home Improvement Retail Motivations IQ case study one-pager
Restaurant Dinner Kits Motivations IQ case study one-pager

Lifts are modeled from Motivations IQ research in each category. Full method and sample detail are included in the case study PDFs.

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