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Motivations IQ

The Personalization Gap

Members say personalization is missing the mark. The study shows which motivator is behind it, and what to change.

The Personalization Gap one-pager from Motivations IQ by GOcxm

GOcxm Motivations IQ, appended to the 2026 Nielsen IQ Loyalty and Membership Syndicated Study. n = 5,942 respondents.

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